Attorney Profiles

Susan Tillotson Bunch 
Tampa, Florida
Partner
phone (813) 984-3064
fax 813-984-3070
email Email Me

Susan Tillotson Bunch practices in the areas of media, technology, contests and sweepstakes, and advertising. Her practice focuses on all aspects of media law, including providing prepublication review and advice, defending against defamation, privacy and other content-related claims, drafting media and technology contracts, and prosecuting actions for access to judicial and governmental records and proceedings. Her litigation experience includes state and federal trial and appellate courts in Florida. Susan routinely counsels clients with respect to various Internet, technology, mobile marketing and other advertising issues, including preparing and reviewing website terms of use, privacy policies, technology licenses, social networking guidelines, online advertising agreements and other Internet-related documents, litigating domain name disputes, and advising clients on online and offline issues with respect to CAN-SPAM, COPPA, TCPA, FTC/CARU guidelines, and other applicable laws and regulations.

 

Susan regularly advises clients on the administration of contests, sweepstakes and other promotions, as well as legal and statutory requirements, including games of chance and contests of skill promoted by radio and television stations, newspapers and magazines, direct mail, text and mobile messaging, e-mail and over the Internet.  Susan’s practice in this area extends from the legal and structural analyses during the initial conception of the campaign to the various post-promotion activities and obligations and includes consumer and trade promotions, as well as charitable undertakings, such as raffles, charitable sales promotions and other campaigns with a charitable focus.  Susan works closely with firm clients from beginning to end to ensure that every aspect of the promotion fulfills the client's obligations under applicable laws and regulations while still achieving the client's marketing goals, whether the promotion is local, regional, national or international (multi-zone). Susan frequently assist in furthering these objectives by negotiating and drafting agreements between co-sponsors and other promotion entities, such as prize suppliers, celebrity endorsers, and fulfillment companies.

 

Susan has worked on advertising and marketing matters with clients of all sizes and various industries, including newspapers, television stations, websites and other traditional media clients, travel agencies, non-profit organizations, grocery store chains, worldwide manufacturers, transportation companies, academic institutions, governmental agencies, advertising agencies and others on marketing projects ranging from local trade or business to business promotions to multi-zone international consumer-directed retail campaigns, coordinating foreign counsel where necessary.

 

Susan is a member of The Florida Bar and has been admitted to practice before all Florida federal courts, and the Eleventh and Federal Circuit Courts of Appeal and the United States Supreme Court. Susan has been awarded an “AV” rating by her peers, the highest rating assigned by Martindale-Hubbell.  Susan has been named to Florida’s Legal Elite (by Florida Trend Magazine) and was nominated one of Tampa Bay’s Best Lawyers (by Tampa Bay Magazine).

 

Susan is a member of the American Bar Association’s Forum on Communications Law, the Online News Association and The Florida Bar’s Media and Communications Law Committee. Susan has served as a vice chair of the Newsletter Subcommittee of the Media Law and the Defamation Torts Committee and she co-chaired the 2006 Media Law Conference at the Stetson University of Law. Susan has authored a chapter in The Florida Bar's Reporter’s Handbook and has participated for many years in the editing and updating of the Handbook. She has also authored a number of articles on media law, Internet, sweepstakes and marketing issues, and frequently lectures on all of these areas.

 

Susan served for several years as a certified Guardian ad Litem, representing the interests of abused and neglected children in Hillsborough County. She is a current member of the Board of Directors for A Gift for Teaching of Tampa Bay and previously served on the Child Abuse Council and Big Brothers/Big Sisters of Tampa Bay Boards of Directors. In addition, Susan provides volunteer legal services at the Hillsborough County Courthouse Domestic Violence Intake Center in conjunction with Bay Area Legal Services.

 

Susan earned her B.A. in Italian and German magna cum laude from Florida State University in 1987. She earned her J.D. summa cum laude in 1990 from Florida State University where she was named to the Order of the Coif. After graduating, she served as a clerk to the Honorable Roger Vinson, Federal District Judge for the Northern District of Florida.

 

Susan is married to Kent and has three sons and one very spoiled Labrador Retriever.  In her spare time, she is an avid martial artist.

 

Areas of Practice:
Media Law
Advertising and Marketing
Contests and Sweepstakes
Intellectual Property
Commercial Litigation
Litigation Percentage:
60% of Practice Devoted to Litigation
Certification/Specialties:
Guardian ad Litem


Bar Admissions:
Florida, 1990
U.S. District Court Middle District of Florida, 1994
U.S. District Court Northern District of Florida, 1995
U.S. District Court Southern District of Florida, 1996
U.S. Court of Appeals Federal Circuit, 1996
U.S. Court of Appeals 11th Circuit, 1994
U.S. District Court Eastern District of Michigan, 1992
U.S. Court of Appeals 6th Circuit, 1992
Education:
Florida State University College of Law, Tallahassee, Florida, 1990
J.D.
Honors: Summa Cum Laude
Honors: Order of the Coif
Law Review: Law Review, Associate Editor, 1989 - 1990


Florida State University, Tallahassee, Florida, 1987
B.A.
Honors: Magna Cum Laude
Major:  Italian
Major:  German


Published Works:
A Reporter's Guide to a Civil Lawsuit, Florida Bar/Media & Communication Law Committee


Something Old, Something New... The Marriage of High Tech and Traditional Juridprudence, Litigation Magazine


Classes/Seminars Taught:
Speaker, Technology, Sweepstakes and Media Issues


Honors and Awards:
"AV" Rating, Her Peers


"AV" Highest Rating, Martindale-Hubbell


Florida Trend's Legal Elite 2007


Professional Associations and Memberships:
Hillsborough County Bar Association
Member


Hillsborough Assocation of Women Lawyers
Member


William Glenn Terrell Inn of Court
Member


Past Employment Positions:
Holland & Knight LLP, Partner, 1994 - 2006


Feikens, VanderMale, Stevens, Bellamy & Gilchrist, Associate, 1992 - 1994


Hon. Roger Vinson, Federal District Judge, Northern District of Florida, Law Clerk, 1990 - 1992


Pro Bono Activities:
Certified Guardian Ad Litem, 1995 - 2000
Big Brothers/Big Sisters of Tampa Bay, 1998 - 2000
Child Abuse Council, 2003 - 2006
A Gift for Teaching of Tampa, 2004 - Present